The Great Audience Migration Accelerates
Amazon and the NFL partner to keep up with the audience migration.
Consumer Impressions Overload
Consumers under siege from a barrage of targeted ads!
Samba TV and the Wheel
How Samba TV is changing the way TV viewership is measured!
Marketing during Crisis
Is marketing an expense or an investment? During a crisis, you’ll find out!
Google Analytics and the View-Thru Conversion
So let’s get these basic internet definitions quickly out of the way: a conversion is the goal that your ad campaign aims to achieve. It can be anything from a free trial download to a product purchase. There are two basic forms of conversions: the click-thru conversion, where a user clicks on an online ad, […]