Samba TV and the Wheel
How Samba TV is changing the way TV viewership is measured!
Marketing during Crisis
Is marketing an expense or an investment? During a crisis, you’ll find out!
Google Analytics and the View-Thru Conversion
So let’s get these basic internet definitions quickly out of the way: a conversion is the goal that your ad campaign aims to achieve. It can be anything from a free trial download to a product purchase. There are two basic forms of conversions: the click-thru conversion, where a user clicks on an online ad, […]
How to avoid the Digital Huckster
How does a client decipher between a hustling “Digital Ad Carnie” and a valued practitioner of this emerging technology?
Clickers versus Converters
There is a major difference between these two types of web behaviors, which can have a significant impact on whether or not an online advertising targeting strategy is successful or not. Understanding the distinction between the two is extremely important and has to be accounted for when planning an effective online, targeted advertising program. The […]
