Google Analytics and the View-Thru Conversion

So let’s get these basic internet definitions quickly out of the way: a conversion is the goal that your ad campaign aims to achieve. It can be anything from a free trial download to a product purchase. There are two basic forms of conversions: the click-thru conversion, where a user clicks on an online ad, […]

Clickers versus Converters

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There is a major difference between these two types of web behaviors, which can have a significant impact on whether or not an online advertising targeting strategy is successful or not. Understanding the distinction between the two is extremely important and has to be accounted for when planning an effective online, targeted advertising program. The […]