Behavioral targeting allows us to deliver relevant ads and marketing messages to online consumers based on their web-browsing behavior. This technology matches a clients’ ad message with online audience behavioral attributes (page views, time spent on a website, online subscriptions, search terms, etc.) to deliver relevant content.
For example, a bank wants us to market their investment services online. Through the use of Behavioral Targeting, one deployment tactic could be to deliver bank display ads to anyone who has subscribed to an investment magazine, newsletter or blog in the past 12 months.