Contextual Targeting

Contextual advertising focuses solely on delivering ads to an individual based on the relevancy of the content they are consuming at that moment.

For example, a person in the market to buy a new vehicle is reading about the 2020 Jeep Grand Cherokee on www.caranddriver.com. With contextual advertising, we can deliver this individual an ad from a local Jeep dealer on the same page while this person is reading the story.