We upload your CRM list with our data partner and create an audience of people who match the behavioral profile of the people on your CRM list. Our data partner is able to do this at a one to one match as long as an updated CRM list is provided by client.
For example, a car dealership wants to increase their used car sales. They have years of data collected in their CRM on people who have purchased used cars from them in the past. We can take their list of used car customers collected over a pre-determined amount of time, and upload it into our platform. From here, we can create an audience and deliver ads to people who have never purchased a used car from the dealership, but who share the same online attributes (geography, income, education, gender, etc.) as their existing used car customers.