The team at Cyrid Media was exactly what we needed. Prior to this, we were spending money on digital and getting very little back in return with regards to actionable, usable data. Now that we are using Cyrid Media, there is order to our digital media strategy, and I have the confidence of knowing we are getting our message in front of the right people at the right time.
Gathering your data accurately from all of your marketing channels and making strategic sense of it is the objective of data driven marketing. This ultimately maximizes your marketing dollars and provides real time reporting of customer behavior and interaction with your brand.
In order to acquire the most accurate data sets, integration between business systems and web platforms is essential. This provides rich data sets and deep insights into customer behavior, demographics, attribution, affinity, and in-market segmentation. This is accomplished by connecting systems so they communicate and share clean data, and is also done to ensure your website can support a digital marketing campaign. Below is a list of our in-house Data Integration services.
Cyrid Media Integration Services