Cyrid Media offers Integrated Data Solutions that contribute to your marketing success.

Our Subject Matter Experts will help increase your search presence and structure both organically (SEO) as well as through paid search and display advertising (SEM). We utilize tools such as Google AdWords, Meta Tags, Content Marketing, and more to increase your Search Engine visibility.

We recommend a digital audit and Data Integration of your digital assets. A digital audit is an analysis of your digital assets and campaigns that results in a comprehensive digital marketing strategy designed to help you achieve your goals.

Data Integration Service includes full integration of Google’s suite of tools, including: AdWords, Analytics, Webmaster Tools, Merchant Center and Tag Manager, etc. We feel it is critically important to properly integrate your incoming digital data paths prior to launching any ad campaign in order to analyze engagement, weight attribution and gain more granular insight into site-level performance.

We are usually asked about:

What is a "Digital Audit" and why is it important?

A “Digital Audit” is an analysis of all the digital assets a client has deployed in the market. Before we get started with a new client, we recommend performing a comprehensive Digital Audit of all the client’s Digital assets. We want to know not only what digital channels are in play, but perhaps more importantly, how are these digital channels interconnected.

Frequently, we see a client’s digital strategy become way too “siloed”, where several digital ad channels are being used, but none of them share data. As a consequence, very little causal attribution is achieved at the end of the campaign and inefficiencies persist.

Executing a digital Audit upfront allows us to understand where these disconnects occur and then fix them before they become a problem in future campaigns.

What is a "Google Integration" and why do we need it?

Google Analytics and AdWords must be properly setup to collect behavioral and demographic modeling data and to receive data flow from Webmaster Tools, Tag Manager, and Merchant Center. This allows Google to build audience models for remarketing, prospecting lookalike visitors for search and display push media, and provides rich data sets in a more cohesive dashboard for reporting and analysis, rather than compiling data from multiple sources.

Much of SEO/SEM/Display is performed using technology. While the micro search ads and display banners are everything the searcher ever sees, it accounts for a smaller percentage of the work involved in setting up a well performing SEO/SEM/Display campaign that provides real, actionable intelligence.

AdWords MCC Accounts require special consideration and integrations. Each sub account should be setup for use with only one web property so it binds to a single web property in Analytics, Tag Manager, Webmaster Tools, and Merchant Center. It is not advisable to run campaigns for multiple web properties within a single AdWords account.

We can assist with these standard integrations.

  • Implement Google Tag Manager – requires FTP access to server and website CMS.
  • Create Analytics Tracker objects in Tag Manager.
  • Create AdWords Remarketing and Conversion Tags.
  • Setup AdWords Conversions in Tag Manager.
  • Implement Google Webmaster Tools – requires FTP access to server and website CMS.
  • Link Webmaster Search Console to Analytics.
  • Implement Google Merchant Center – Feed ecommerce product data via direct API request methods or from csv data feeds. For online retailers, AdWords Dynamic Ads can pull data directly from Google Merchant Center for remarketing back to non-converters with the very products and product categories they viewed on the website.
  • DNI – Dynamic Number Insertion – provision a Google or 3rd party 1-800 # to capture attribution layer data and/or conversion metrics to plug the hole in the marketing data for the phone call channel. This can also dynamically change the displayed phone number on your website for inbound sales call tracking to identify the campaign that drove the call. And this conversion data can flow back into Google Analytics and AdWords.
  • Setup dataLayer object capture for granular remarketing. Depending on the technology stack, a particular skill set is required or outsourced to perform the custom native application programming. This would be a development environment such as Visual Studio .NET or the LAMP stack.
  • Clean data sets are imperative for proper behavioral analysis. Filtering rules exclude junk traffic that skews your metrics. Many people are unaware that a significant number of “visits” to your website that skew your metrics are “ghost” visits. A new form of guerilla marketing used by less than ethical marketers, because it pollutes your metrics with their solicitation attempts. These ghosts hit Google’s API to send visitor traffic to your Analytics ID, and inject your metrics with false visits without ever having visited your site.
  • More complex integration scenarios such as back office integration with your organizations ERP system such as Oracle, SAP, Microsoft, Cisco, or IBM can be discussed, and will be handled on a case by case basis.


What level of reporting do I get after the campaign is over?

After the campaign is over? We provide dynamic, ongoing reports while the campaign is live! This is one of the cornerstones of our foundation. The data we collect about your website users affords us insight into their online behaviors. This intelligence is critical to the success of your campaign. If you receive this data after the campaign is over, you’ve lost a tremendous opportunity to fine-tune your efforts.

Our reporting portal is second to none. All of our clients receive a secure login where they can see multiple reports and metrics. These reports are updated dynamically daily.

How do you collect data? What data do you collect, and what do you do with it once it's collected?

We track/collect all of the marketing touchpoints to which a user was exposed to during a campaign in an effort to create an engagement path – a chronological history of all the marketing impressions a potential customer has seen. For example, an online user is served a car dealer display ad, doesn’t click on the ad, but later arrives at the same car dealer site from an organic search, and then purchases a vehicle. In this particular example, the display ad sparked an organic search which then led to a conversion.

Over time, we collect, store, collate, analysis and report on thousands of these consumer conversion paths for our customers. From this dynamic compilation, we observe trends that help us optimize future campaigns. The end result for our client is a more targeted and effective ad campaign .

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The team at Cyrid Media really helped us shape our digital ad strategy. They came in and methodically implemented a digital ad plan that aligns with our entire marketing goals and objectives. As a result, the data intelligence that we are getting back is not only helping our online ads convert more, but it is making our traditional advertising campaigns more effective as well. A really ground-breaking approach!

Shelly Maitre: Talmer Bank

Our strengths:

Being very transparent to our clients 100%
Providing actionable data dynamically 100%
Ongoing Service 100%