Behavioral targeting allows us to deliver relevant ads (Display and CTV) to online consumers based on their web-browsing behavior. This technology matches a clients’ ad message with online audience behavioral attributes (page views, time spent on a website, online subscriptions, search terms, etc.) to deliver relevant content.
For example, a bank wants us to market their investment services online. Through the use of Behavioral Targeting, one deployment tactic could be to deliver bank display ads to anyone who has subscribed to an investment magazine, newsletter or blog in the past 12 months.
With Behavioral Targeting, we have access to over 200,000 unique audience attributes from over 180 real-time data providers.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
