Historical Targeting allows for the ability to look back 13 months to build and then target an audience of customers who visit a specific location. For example, we can build an audience of all the baseball fans who visited a particular ballpark over the past year, and then serve them display and CTV ads encouraging them to buy ticket packages for the upcoming season.
This tactic will allow us to target existing customer audiences on any device whether they’re at home, work, etc. This audience also is built based on the amount of time an individual visits/spends at a location based on their mobile/device ID.
We can also historically target audiences contextually by delivering ads to people who were on sites that contain specific keywords/phrases relative to a target audience.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
