We can target audiences that match the behavioral profile collected by our tracking tags on your website. For example, we can pool all of the data from only those people who have converted on your website, and then target only those online users who match the attributes of your converting audience but who have not converted on your site.
Specifically, a car dealership wants to increase their used car sales. They have years of data collected in their CRM on people who have purchased used cars from them in the past. We can take their list of used car customers collected over a pre-determined amount of time, and upload it into our platform. From here, we can create an audience and deliver display and CTV ads to people who have never purchased a used car from the dealership, but who share the same online attributes (geography, income, education, gender, etc.) as their existing used car customers.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
