Website retargeting allows us to deliver display and CTV ads to individuals who have visited the client’s website. We can deploy a retargeting strategy from several points of focus.
For example, maybe a user visited a clothing site and looked at a dress, but didn’t end up buying it. Since the user has shown interest but hasn’t converted, an advertiser might want to follow up with them and try again to get them to purchase the item. Using tracking tags, you can create segments of users who have performed some desired action (e.g., looking at clothing on your website); adding those segments to a retargeting audience allows you to accurately target high-value users who are much closer to converting than the general population.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
