Weather Targeting

We can deliver display and CTV ads to targeted audiences based on specific weather condition triggers pre-determined by the client (rain, snow, temperature…).

For example, an HVAC company can launch a “Service your Furnace Reminder” display campaign to existing customers when the temperature dips below 40 degrees for the first time. Conversely, when the temperature rises above 70 degrees for the first time in the Spring, they can automatically launch a Connected TV Co-Op campaign promoting new Air Conditioning units they have in stock.