We can deliver display and CTV ads to targeted audiences based on specific weather condition triggers pre-determined by the client (rain, snow, temperature…).
For example, an HVAC company can launch a “Service your Furnace Reminder” display campaign to existing customers when the temperature dips below 40 degrees for the first time. Conversely, when the temperature rises above 70 degrees for the first time in the Spring, they can automatically launch a Connected TV Co-Op campaign promoting new Air Conditioning units they have in stock.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
