Advertisers need to better understand “who” their on-line customer is and “how” their customers are responding to their digital marketing messages. 

Cyrid Media’s in-house Digital Ad Platform now fills this need for our clients by carefully targeting ads to online audiences based on their location, demographics,  contextual and behavioral profiles. Our Digital Ad Platform features real-time access to Display, Pre-Roll and In-Stream Video, Mobile In-App and Social Media inventory for layered behavioral, demographic and contextual ad delivery.

We help our clients negotiate the ever-changing digital landscape by combining online ad buying with real-time campaign performance data to optimize toward their unique KPI’s.

We leverage human intelligence and advanced statistical analysis to optimize our client’s online campaigns. We employ advanced data filters to isolate and map conversions, complete complex “look-alike” audience analysis, heat map campaign performance and so much more.

Frequently asked questions:

What is Cyrid Media's Digital Ad Platform and what does it do?

Cyrid Media’s digital ad platform is a state-of-the-art online display advertising platform with real-time access to display, pre-roll video, mobile and social media inventory for pure behavioral ad delivery.

Additionally, the platform provides access to advanced data filters to isolate conversions, CPM, CPC, CPA, variance testing, last-click attribute, causal attribute, KPIs, retargeting efforts, “look-alike” audience analysis, and so much more.

I already buy digital ads. Why do I need Cyrid Media?

Well, to properly answer that question, lets look at your current options for buying online display ads as it stands today. First, you can buy display ads yourself by going directly to online publishing sites.

Be prepared to pay very high CPM costs and expect to have little to no “reach” because you are only buying one website at a time. Make sure you have plenty of time to sit down with the legions of online publisher sales reps who all believe their site is perfect for you whether it is or not. Also, be prepared to get little to no feedback from your rep while your campaign is live, and don’t expect any meaningful reporting after your campaign is over.

Another option is to buy your display ads through an online ad network. However, most ad networks focus on buying remnant publisher inventory from the ad exchanges. A heavy skew on remnant inventory can deliver better cpms, but it restricts you to lower quality inventory with limited targetability which ultimately will negatively affect your cost per conversion.

You can avoid some of this by purchasing from ad networks that specialize in premium inventory, but expect to pay a very high CPMs. And don’t expect any dynamic campaign feedback or transparency from most ad networks, which we feel is essential to the success of any online campaign. What good is data if the information you are receiving is not actionable. With Cyrid Media, we navigate you past all of the above-mentioned pitfalls of buying display ads.

Our focus starts with your Key Performance Indicators (KPI’s) and continues all the way through to conversion. We provide meaningful, customized scale to your online display efforts by delivering timely, targeted, affordable impressions to your potential customers when they are in the market to purchase.

Our value proposition to our clients combines best in class technology with top-shelf service at a reasonable cost to deliver the results you need. There are big changes going on in the digital advertising spectrum right now. We believe we are on the leading edge in this market. No other company is doing what we are doing right now. Join us!

What level of reporting do I get after the campaign is over?

After the campaign is over? We provide dynamic, ongoing reports while the campaign is live! This is one of the cornerstones of our foundation. The data we collect about your website users affords us insight into their online behaviors. This intelligence is critical to the success of your campaign. If you receive this data after the campaign is over, you’ve lost a tremendous opportunity to fine-tune your efforts.

Our reporting portal is second to none. All of our clients receive a secure login where they can see multiple reports and metrics. These reports are updated dynamically daily.

What makes Cyrid Media's digital ad solution different than others?

Transparency, Actionable Data and Ongoing Service. Try getting all three of these anywhere else.

Most digital ad networks and platforms are set up to handle scale. By this we mean, they are geared up to handle tens of thousands of clients. As a result, clients get very little actionable data back during and after the campaign  unless you are a fortune 500 company spending millions with them. For most clients, they get funneled into a  “one size fits all” module managed by a young rep with very little digital ad experience and incapable of providing meaningful input.

As you can image, the churn rate in these digital ad mills is very high. However, this is of very little concern for these networks and platforms because there are so many new clients coming in at this stage of the technology curve.

We have a very different approach. From the very beginning, we are ultra-transparent with our clients. We explain the entire process, learn their definition of what success looks like upfront, and then begin the process of managing their campaigns based on stated key performance indicators. All throughout the campaign, we share the incoming data with our clients and this dynamic intelligence then guides future decisions. All of this data is compiled and inputted into our industry-leading secure reporting portal on a daily basis for client review.

How does behavioral targeting work?

We begin by placing pixel tags on your website to track how your website users are interfacing with your brand. Once we’ve accumulated a meaningful amount of live data on your users, we are able to create a working model or composite.

This composite model includes real data on the behavioral online habits of those who have visited your website. Next, by partnering with all the major third-party data providers, we match this modeling data with known consumer behavioral intent in the market to ensure we serve ads to only those in the market who have demonstrated the appropriate interest.

What is RTB (Real-Time Bidding) and why is it important?

Real-time bidding (RTB) is a new method of buying online display advertising in real time one ad impression at a time. Also sometimes referred to as programmatic buying. Instead of bulk buying, RTB mimics stock exchanges and utilizes computer algorithms to automatically buy ads in real-time based on pre-defined campaign criteria.

How does it work: Inventory is bought and sold online through various exchanges much like securities are sold on the stock market. Cyrid Media buyers have a seat on all of these exchanges and are able to acquire impressions at a price that matches campaign goals and objectives.

Why is it important: RTB offers the possibility of buying only the impressions an advertiser needs at a price they are willing to pay by utilizing proprietary optimization algorithms and data from various 3rd party providers to fuel these algorithms. Real-time bidding targets the ads to specific people based on online behavior they have exhibited, and hence dramatically increases the effectiveness of display advertising.

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The team at Cyrid Media really helped us shape our digital ad strategy. They came in and methodically implemented a digital ad plan that aligns with our entire marketing goals and objectives. As a result, the data intelligence that we are getting back is not only helping our online ads convert more, but it is making our traditional advertising campaigns more effective as well. A really ground-breaking approach!

Shelly Maitre: Talmer Bank

Our strengths:

Being very transparent to our clients 100%
Providing actionable data dynamically 100%
Ongoing Service 100%