Historical Audience Targeting

Historical Targeting allows for the ability to look back 13 months and build an audience of customers who visit a specific location. For example, we can build an audience of all the baseball fans that visited a particular ballpark over the past year and serve them ads encouraging them to buy ticket packages for the upcoming season.

This tactic will allow us to target existing customer audiences on any device whether they’re at home, work, etc. This audience also is built based on the amount of time an individual visits/spends at a location based on their mobile/device ID.