The team at Cyrid Media really helped us shape our digital ad strategy. They came in and methodically implemented a digital ad plan that aligns with our entire marketing goals and objectives. As a result, the data intelligence that we are getting back is not only helping our online ads convert more, but it is making our traditional advertising campaigns more effective as well. A really ground-breaking approach!
One of the biggest challenges for marketers today is to harness all of their media channels into one synced, cohesive ad campaign. When media is purchased and managed in a vacuum, we refer to this as the “Silo Effect”.
For example, many advertisers fail to apply the very granular intelligence learned during their current online display campaigns to their upcoming TV branding efforts. Another common mistake marketers make is to not integrate/link their backend Google Analytics with their display retargeting campaigns to maximize conversions?
Cyrid Media’s Integrated Marketing Intelligence System looks at all of your media campaign initiatives, both traditionally and digitally, and funnels them into one omni-channel management portal. Here, we normalize all the incoming engagement data, where we can then analyze, optimize and report on campaign performance in a meaningful and repeatable way.