One of the biggest challenges for marketers today is to harness all of their media channels into one synced, cohesive ad campaign. When media is purchased and managed in a vacuum, we refer to this as the “Silo Effect”.
For example, many advertisers fail to apply the very granular intelligence learned during their current online display campaigns to their upcoming TV branding efforts. Another common mistake marketers make is to not integrate/link their backend Google Analytics with their display retargeting campaigns to maximize conversions?
Cyrid Media’s Integrated Marketing Intelligence System looks at all of your media campaign initiatives, both traditionally and digitally, and funnels them into one omni-channel management portal. Here, we normalize all the incoming engagement data, where we can then analyze, optimize and report on campaign performance in a meaningful and repeatable way.