IP Targeting

In cookie-matched IP targeting, you can take a list of IP ranges and match them to recognized cookie IDs, allowing you to target users over a large area and then follow them to other IPs connected to their cookie ID. This is an ideal use case for B2B targeting scenarios.

As an example, you might target an office building, and then be able to also target the employees once they go home and move from their work IP to their home IP.

Essentially, this method allows you to turn IP ranges into targetable cookies for extended reach.