Keyword Targeting

Keyword Targeting occurs when an individual searches online for pre-selected keywords and phrases that are established with the client. Once a search is executed against pre-selected words and terms, we capture that individual and create an audience that we will later deliver the client’s digital ads to.

We create the audience of searches that are conducted via Google, Yahoo, Bing search engines, one of the 100,000 partner websites, or a website with a Google search bar.