Location Tracking uses geolocation data to serve impressions on multiple types of mobile devices to audience when they are visiting a targeted location.
For example, a drug store has 20 locations with a given market. With Location Tracking applied, we can track all the traffic coming into all 20 stores through their mobile devices. We can also serve ads to their mobile devices while they are visiting these stores. We can then go back and determine which individuals converted. Once we obtain this data, we can go back and optimize future campaigns based on the most responsive audience segments learned from the incoming data.
An additional application of our Location Tracking technology deals with the validation of previously delivered ads to on-site visitors. Specifically, we can verify the previous ad impression delivery of each person that walked though their doors in an effort to confirm the effectiveness of the campaign.