The team at Cyrid Media was exactly what we needed. Prior to this, we were spending money on digital and getting very little back in return with regards to actionable, usable data. Now that we are using Cyrid Media, there is order to our digital media strategy, and I have the confidence of knowing we are getting our message in front of the right people at the right time.
Media Planning and Buying has changed dramatically over the last 5 years. The confluence of traditional and digital advertising has warranted a new approach.
Central to our traditional media planning and buying approach is our use of the industry-leading Freewheel planning and buying platform. Freewheel’s revolutionary system integrates all media into one cohesive database and user interface. Freewheel has integrated automated tools for order delivery, confirmations, makegoods, Client Approvals, Electronic Invoices, and much more.
With the emergence of Digital online advertising, Cyrid Media has invested heavily in our own in-house digital ad solution. Our Digital Ad Solution features real-time access to Display, Pre-Roll and In-Stream Video, Mobile In-App and Social Media inventory for layered behavioral, demographic and contextual ad delivery.
With Freewheel and Cyrid Media, we’ve created a comprehensive Integrated Marketing Intelligence System to help our clients negotiate the ever-changing marketing landscape.