Chief Marketing Officer: Talmer Bank
Media Planning and Buying has changed dramatically over the last 5 years. The confluence of traditional and digital advertising has warranted a new approach.
Central to our traditional media planning and buying approach is our use of the industry-leading Strata media planning and buying platform. STRATA’s revolutionary system integrates all media into one cohesive database and user interface. STRATA has integrated automated tools for order delivery, confirmations, makegoods, Client Approvals, Electronic Invoices, and much more.
With the advent and emergence of Digital online advertising, we have invested heavily in our own in-house digital ad solution. Our Digital Ad Platform features real-time access to Display, Pre-Roll and In-Stream Video, Mobile In-App and Social Media inventory for layered behavioral, demographic and contextual ad delivery.
With Strata and our in-house digital ad platform, we’ve create a first-of-its-kind Integrated Marketing Intelligence System to help our clients negotiate the ever-changing marketing landscape by putting a premium on real-time campaign analysis, performance and reporting.