Well, to properly answer that question, lets look at your current options for buying online display ads as it stands today. First, you can buy display ads yourself by going directly to online publishing sites.
Be prepared to pay very high CPM costs and expect to have little to no “reach” because you are only buying one website at a time. Make sure you have plenty of time to sit down with the legions of online publisher sales reps who all believe their site is perfect for you whether it is or not. Also, be prepared to get little to no feedback from your rep while your campaign is live, and don’t expect any meaningful reporting after your campaign is over.
Another option is to buy your display ads through an online ad network. However, most ad networks focus on buying remnant publisher inventory from the ad exchanges. A heavy skew on remnant inventory can deliver better cpms, but it restricts you to lower quality inventory with limited targetability which ultimately will negatively affect your cost per conversion.
You can avoid some of this by purchasing from ad networks that specialize in premium inventory, but expect to pay a very high CPMs. And don’t expect any dynamic campaign feedback or transparency from most ad networks, which we feel is essential to the success of any online campaign. What good is data if the information you are receiving is not actionable. With Cyrid Media, we navigate you past all of the above-mentioned pitfalls of buying display ads.
Our focus starts with your Key Performance Indicators (KPI’s) and continues all the way through to conversion. We provide meaningful, customized scale to your online display efforts by delivering timely, targeted, affordable impressions to your potential customers when they are in the market to purchase.
Our value proposition to our clients combines best in class technology with top-shelf service at a reasonable cost to deliver the results you need. There are big changes going on in the digital advertising spectrum right now. We believe we are on the leading edge in this market. No other company is doing what we are doing right now. Join us!