Native Ads are different than regular digital ads. Native ads adjust to match the users experience by matching the look, form, and function of the website. Native ads are perceived as nonintrusive and have higher engagement, Click Through Rate (CTR), and viewability.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without being obvious about it’s inherent purpose.