There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
We started Cyrid Media in 2000 as a commercial TV production company, but soon added media planning, media buying and marketing strategy to our service offerings.
In 2012, in response to the growing trend towards digital, we founded Essex Digital Platform, to provide advanced digital ad solutions for our clients.
As EDP grew, it became clear, the data we were gathering from our clients digital campaigns could help us make better marketing decisions with their traditional media campaigns.
On February 15th, 2022, we merged Essex Digital Platform into Cyrid Media to create a true omni-media, data-driven marketing firm. We have combined our knowledge of legacy media with new technology to create a silo-less marketing solution for our clients across all media channels and devices.
At Cyrid Media, we are early adapters to the technological change sweeping through the media industry today. We don’t fear change; we anticipate and embrace it. We are innovators, and we strive to connect with clients who see change as opportunity.