Programmatic Buying

Programmatic buying is automated buying and selling of ad inventory that takes place using software, rather than manual negotiations. Programmatic increases both the efficiency and the addressability of advertising, by decreasing the amount of human error and increasing the customization available for campaigns.

This form of advertising allows buyers to target a specific audience on the desired device and site, in the desired place, and at the desired time, among other vectors. It is now available on almost any digitally connected device, including mobile phones, connected TVs, computers, and tablets, as well as across various channels such as display, video and audio.

 

The businesswoman in glasses standing near the display