About Project
Period: Jan-Dec 2016
Client: First Place Bank
Subject: Brand Make-Over
First Place Bank was a smaller community bank that was growing through an aggressive aquisition strategy. The banking industry was changing, and they needed top get bigger with out losing the connection they had with the commnuties they served. They needed a whole new modern look and feel to their brand. They wanted to stand out among the many smaller community banks.
Task:
Implementation:
We designed in-store point of purchase displays and banners, print ads, TV ads and much more. Since First Place Bank’s home office was located in the Youngstown area, we launched “Race To First Place Bank”, a multi-media campaign/promotion that featured excited employees and the newly designed Chevy Cruze at the local Lordstown Assembly Plant. We wanted to show that the bank was growing exponentially but still committed to the local community and people that helped them grow.
Results:
The bank was thrilled with the creative makeover and we were told the ‘Race To First Place” promotion generated the most community participation ever from a promotional campaign. Subsequently, First Place Bank was bought out by Talmer Bank.
