Website retargeting allows us to deliver ads to individuals who have visited the client’s website. We can deploy a retargeting strategy from several points of focus.
For example, maybe a user visited a clothing site and looked at a dress, but didn’t end up buying it. Since the user has shown interest but hasn’t converted, an advertiser might want to follow up with them and try again to get them to purchase the item. Using tracking tags, you can create segments of users who have performed some desired action (e.g., looking at clothing on your website); adding those segments to a retargeting audience allows you to accurately target high-value users who are much closer to converting than the general population.