Behavioral targeting allows us to deliver relevant ads (Display and CTV) to online consumers based on their web-browsing behavior. This technology matches a clients’ ad message with online audience behavioral attributes (page views, time spent on a website, online subscriptions, search terms, etc.) to deliver relevant content.

For example, a bank wants us to market their investment services online. Through the use of Behavioral Targeting, one deployment tactic could be to deliver bank display ads to anyone who has subscribed to an investment magazine, newsletter or blog in the past 12 months.

With Behavioral Targeting, we have access to over 200,000 unique audience attributes from over 180 real-time data providers.