Contextual targeting focuses solely on delivering ads to an individual based on the relevancy of the content they are consuming at that moment.

For example, a person in the market to buy a new vehicle is reading about the 2020 Jeep Grand Cherokee on www.caranddriver.com. With contextual targeting, we can deliver this individual a display ad from a local Jeep dealer on the same page while this person is reading the story.

With Contextual Targeting, we can target specific site lists, and deliver ads to people while they are on sites that contain specific keywords/phrases relative to a target audience.