Keyword Targeting occurs when an individual searches online for pre-selected keywords and phrases that are established with the client. Once a search is executed against words and terms pre-selected by the advertiser, we use our specialized data partners to capture that individual and add that user to a composite audience that we will later deliver the client’s display or CTV ads to.

We create the audience from searches that are conducted via Google, Yahoo, Bing search engines, on one of the 100,000 partner websites, or from any website with a Google search bar.