The Great Audience Migration Accelerates
Amazon and the NFL partner to keep up with the audience migration.
Samba TV and the Wheel
How Samba TV is changing the way TV viewership is measured!
Marketing during Crisis
Is marketing an expense or an investment? During a crisis, you’ll find out!
How to avoid the Digital Huckster
How does a client decipher between a hustling “Digital Ad Carnie” and a valued practitioner of this emerging technology?
Confessions of an Ad man
The value of a good advertising agency comes with experience!
Clickers versus Converters
There is a major difference between these two types of web behaviors, which can have a significant impact on whether or not an online advertising targeting strategy is successful or not. Understanding the distinction between the two is extremely important and has to be accounted for when planning an effective online, targeted advertising program. The […]
