We can target audiences that already exist within a company’s CRM database. This is effective for new product launches, loyalty programs, or when advertisers want to reach consumers who have already interacted with their brand but did not convert.
For example, a furniture company wants to promote their new line of hot tubs to their existing customers. The furniture company has been in business for decades and has a large CRM list of past current and past customers. We can create a custom audience from their CRM list, and then design creative to showcase these hot tubs to just those customers on this CRM list using display banners and Connected TV video. See Look-a-Like Audience Targeting to learn how we can expand your audience using your CRM List.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
