Native advertising are ads that dynamically adjust to match the users experience by matching the look, form and function of the website.
Native ads are perceived as nonintrusive and have higher engagement, Click Through Rate (CTR), and viewability.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without being obvious about it’s inherent purpose.
There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
At Cyrid Media, we can review your current linear tv buys and make suggestions on how to make the transition to CTV so that you are always targeting the right audience.
